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dc.contributor.authorDytman-Stasieńko, Agnieszka-
dc.contributor.authorWęglińska, Agnieszka-
dc.description.abstractThis book deals with an issue that has global importance not only in a wide range of contemporary social sciences, but also in the daily lives of billions of people: increasingly large data sets. This plethora of data presents, at every level of processing, a serious challenge for those who need to make sense of it. For them, the skill of using this data in an appropriate, well-considered way has become essential, and demands specialist knowledge. However, there is a lack of books that can provide guidance in this new area of knowledge. The book under review fills this gap. (Dr hab. Marcin Brocki, Jagiellonian University in Kraków, Poland)pl_PL
dc.description.sponsorshipThe European Social Fund under the Operational Program Knowledge Education Development. Project number M034/16pl_PL
dc.publisherOficyna Wydawnicza ATUT - Wrocławskie Wydawnictwo Oświatowepl_PL
dc.subjectBig Datapl_PL
dc.subjectdigital marketingpl_PL
dc.subjectopen datapl_PL
dc.subjectdata journalismpl_PL
dc.subjectsensitive datapl_PL
dc.subjectsocial mediapl_PL
dc.titleBig Data: Digital Marketing and Trendwatchingpl_PL
Appears in Collections:WNSiT – Publikacje i manuskrypty

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