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Document Type: info:eu-repo/semantics/book
Title: Big Data: Digital Marketing and Trendwatching
Authors: Dytman-Stasieńko, Agnieszka
Węglińska, Agnieszka
Keywords: Big Data; digital marketing; open data; data journalism; sensitive data; social media
Issue Date: 2018
Publisher: Oficyna Wydawnicza ATUT - Wrocławskie Wydawnictwo Oświatowe
Abstract: This book deals with an issue that has global importance not only in a wide range of contemporary social sciences, but also in the daily lives of billions of people: increasingly large data sets. This plethora of data presents, at every level of processing, a serious challenge for those who need to make sense of it. For them, the skill of using this data in an appropriate, well-considered way has become essential, and demands specialist knowledge. However, there is a lack of books that can provide guidance in this new area of knowledge. The book under review fills this gap. (Dr hab. Marcin Brocki, Jagiellonian University in Kraków, Poland)
ISBN: 978-83-7977-341-1
Appears in Collections:WNSiT – Publikacje i manuskrypty

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